Four Stages of a Nonprofit Branding Cycle Whether you are a new organization going through the critical (and often laborious) process of finalizing your mission statement, or a mature organization trying to integrate and redefine your online and offline personality, branding is an important part of a nonprofit’s identity. As stated in a Harvard University [...]
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Manage the Merger with a Great Communications Strategy
We’re currently helping one of our South African clients through the merger process (sorry…can’t disclose the details!). The merger will be great for improving efficiency, but we realized that a solid communications plan was essential for this transition to run smoothly. Our approach was to structure an appropriate strategy for individual stakeholder groups who needed [...]
Four Ways to Maintain Momentum After An Event
‘Tis the season for event planning. Our professional calendar from September to December fills up quickly with fundraisers, friendraisers, conferences and holiday parties. In our experience, what happens after an event is usually more important than the event itself! To help you make the most of your events this season, we’ve put together a few [...]
Start with “WHY?”
This is one of our favorite TED Talks. Simon Sinek has codified a simple model that explains inspirational leadership: the “Golden Circle”. Three concentric circles WHY, HOW and WHAT describe human decision making. What sets inspirational leaders, such as Martin Luther King, Jr. and Apple apart is that they start with WHY – this drives their actions and [...]
Protecting your brand
Though we often advise our clients to protect the integrity of their brand, we recently learned how important this is for ourselves…the hard way. Coming out of a dynamic strategy session with the entire ConceptLink team and advisors, we were inspired to find new ways to articulate our philosophy and why we exist. After finding a quote that was strongly aligned with our mission, [...]
