With the launch of our website last week, www.conceptlink.com, the team at ConceptLink started thinking more strategically about how we will use our social media properties to achieve our mission – to help Africa-interest organizations effect change in their communities.
ConceptLink has had great experiences on social media. Through Facebook and Twitter we are engaging with our clients and partners, and we’ve been able to help many with insights and recommendations on our blog. We are continuing to grow our presence on LinkedIn and plan to explore other social networks in 2012, which puts us in the best strategic position to be a trusted adviser and resource for our clients.
As we were evaluating ConceptLink’s ‘social standing’ and watching our networks grow, we wanted to share this interesting infographic which is based on the Nonprofit Social Networking Benchmark Report.
Released earlier this month, the benchmark report provides nonprofits great insights and trends to monitor for their social media efforts.
Key takeaways from the survey include:
- Ninety-eight percent of nonprofits have a presence on Facebook in 2012
- While 73% of nonprofits allocate half an employee’s time to managing their social media presence, 43% do not provide any budget whatsoever
- While the acquisition of a Facebook ‘Like’ is more expensive than securing a Twitter follower, the average value of that ‘Like’ is worth $214.81 over 12 months
- The top three factors for social media success are strategy, prioritization and dedicated staff
Trends to watch include:
- Increased fundraising and revenue-generation opportunities via Facebook
- The next phase of Google + as a strong social networking platform which is integrated into Gmail, Google Search, Google Documents etc.
- The evolution of Twitter and potential for nonprofits to leverage Twitter advertising for branding, acquisition, and giving
Source of Infographic and stats: Blackbaud, NTEN and Common Knowledge
For further reading, also check out NonProfit Quarterly’s piece on What’s a “Like” or “Follower” Worth?