The UN World Trade Organization reported that in 2012, international tourism is expected to reach one billion for first time in history. We hope that number includes a good portion of nonprofit folks! Summer is the most popular season for traveling, so whether your destination is Tanzania, Brazil, France, or New York City (if so, stop by for a visit!) we wanted to set you up with a few books for those lazy afternoons by the pool or the airport waiting area. Our summer reading list is a collection meant to inspire, educate and empower the social good champion in you and also provide some tips, tricks and personal development opportunities along the way. Click on the book title to be directed to the purchase link. Happy reading and we look forward to hearing some of your favorite nonprofit summer reads!
This is a must-read for leaders of social good organizations seeking to deploy innovative and far-reaching management methodologies. In this increasingly connected world, nonprofits can connect, grow and succeed by leveraging the internet and social media. Kanter and Fine walk the reader through the process and benefits of becoming a ‘networked nonprofit’.
Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media and the CEO of Zoetica. Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.
In this book, Randal C. Moss and David J. Neff show how the future of innovation, internal entrepreneurship, fundraising and social media communications are going to radically reshape the landscape of nonprofits in the next five years.
In the authors’ words, “The Future of Nonprofits helps (nonprofit) organizations like yours capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive your mission.”
Search the hashtag #thefutureofnpos for continuing conversations about the book on Twitter.
“Brandraising offers nonprofit leaders a proven approach to fundraising that puts the focus on marketing, branding, and communications. In this vital resource, Sarah Durham, Principal and Founder of Big Duck, reveals the importance of an integrated marketing and fundraising plan based on a foundation of clear mission and relevant strategy. She offers detailed, practical guidance for building a recognizable and meaningful brand and developing a comprehensive, multi-level communications strategy.” -From the book
As a follow-up to reading the book, we would encourage you to also check out http://www.bigducknyc.com/resources/scorecard which will generate a customized report on the strengths and weaknesses of your organization’s communications and provide recommendations based on the findings.
With nearly 850 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. The 2012 edition of Facebook Marketing for Dummies is the go-to book for businesses and nonprofits working on developing a marketing campaign through Facebook.
John Haydon, one of the co-authors, is often dubbed as ‘The Facebook Guy’ and is an expert in nonprofit marketing. Paul Dunay and Richard Krueger, experts in B2B and B2C marketing, bring in excellent insights to build and engage your social community.
How can you transform yourself from a good manager into an extraordinary leader? Harvard Business Review has pulled together 10 of their best articles on leadership to help you maximize your and your organization’s performance.
The articles are written by world-class authorities on leadership and each one of them provide a wealth of information, inspiration and wisdom on topics around leadership such as strategy, change, managing people, and managing yourself.
The premise of this book is best described by the Ideation Conference’s team: “Ideas are a dime-a-dozen. What really brings positive change to an individual, organization, or business is the actual implementation of these ideas. But in order to get there, ideas need intentional strategy, development of skill-sets, sustainable infrastructure, and a viable network.”
In Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath explore these strategies and provide a practical guide to effective communications. Simply put, it is one of the best resources out there to make your idea stick and become a phenomenon.
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.” – Book description
The book, by Malcolm Gladwell, is well worth a read!
“Trust is so integral to our relationships that we often take it for granted, yet in an era marked by business scandals and a desire for accountability this book by leadership expert Covey is a welcome guide to nurturing trust in our professional and personal lives. Covey outlines 13 behaviors of trust-inspiring leaders, such as demonstrating respect, creating transparency, righting wrongs, delivering results and practicing accountability.” – Publishers Weekly Review
One of the most memorable takeaways from the book is Covey’s point of view on trust – “Trust is the “hidden variable” in the formula for organizational success. The traditional business formula is: (Strategy & Execution = Results). But there is a hidden variable: (Strategy & Execution) x Trust = Results.”
I agree most with Dave Ramsey’s (bestselling author of ‘The Total Money Makeover’) review of the book: “If you’re hesitant to pull the trigger when things obviously aren’t working out, Henry Cloud’s Necessary Endings may be the most important book you read all year.”
One of the quotes I liked from this book by Henry Cloud is “The mature person meets the demands of life, while the immature person demands that life meet her demands.”
This is a good read for senior management and business owners who go through difficult decisions of having to give up on employees, business units or relationships in order to move forward.
As the title suggests, Susan Cain explores the power of introverts which is too often overlooked in modern society. In our culture every work and play setting from school to the business world seems geared towards extroverts. Cain seeks to find ways where extroverts and introverts can work together, as in her words “the bias against introversion leads to a colossal waste of talent, energy, and, ultimately, happiness.”
Managers will appreciate the book’s insight, as Cain deftly shatters misconceptions and provides tips on how to embrace introverts and to bring out the best in every team member.
Have you read any of the books from our summer reading list? Like? Dislike? Share your thoughts in the comments section. If you have suggestions for our fall/winter book selections, we would love to hear them as well.