This is one of our favorite TED Talks. Simon Sinek has codified a simple model that explains inspirational leadership: the “Golden Circle”. Three concentric circles WHY, HOW and WHAT describe human decision making. What sets inspirational leaders, such as Martin Luther King, Jr. and Apple apart is that they start with WHY – this drives their actions and [...]
Tag Archives | Marketing
Protecting your brand
Though we often advise our clients to protect the integrity of their brand, we recently learned how important this is for ourselves…the hard way. Coming out of a dynamic strategy session with the entire ConceptLink team and advisors, we were inspired to find new ways to articulate our philosophy and why we exist. After finding a quote that was strongly aligned with our mission, [...]
Live Event Tweets
Editor of BEST EVENTS magazine, Jessica Heasley, spoke earlier in the year about implications of the trend to tweet during events. Gone are the days when all eyes were on the speaker and people unobtrusively exited a room to talk on the phone or send an e-mail. Now, at any given time a large group [...]
